5 AdSense Basics

Part I: AdSense Basics
This first part gets you up to speed with all the information that you need to
know, even before you begin using AdSense. If you’re going to use an advertising
program, you need to have something to use it on, so most of the chapters
in this section cover creating and preparing your Web site for AdSense.
Of course, I provide a detailed explanation of what AdSense is, too.

Part II: The Major Players: AdSense
for Content, AdSense for Search
The way the AdSense program is broken down, you have separate miniapplications
within the main application. In this part of the book, I cover two
of those mini-applications: AdSense for Content and AdSense for Search.
The first chapters here have everything you need to know when it comes to
building ads for your content. (Just to be on the safe side, I also fill you in
on how to get great content on your Web site in the first place!) I then go on
to tell you how you can use AdSense for Search to make money. (Here’s the
shorthand version — you place access to search engines on your Web site
and get paid when users search and then click the ads that are displayed in
search results.)

Part III: Other Types of AdSense
AdSense isn’t just about placing ads in your text content. You can monetize
your Web site in many other ways, and this section details the different capabilities
that AdSense gives you. From placing video ads, to placing ads in your
video (they really are two different things), to placing ads on mobile Web
sites, you find the information you need in this part.

Part IV: AdSense Administration
No software program or application works without some tweaking from you.
If you want to know how to tweak AdSense to get the best performance possible
or where to find information on how well your ads are performing and
how much money you’re making, you can do so in the Administration section
of the application. In this part, I show you how to tweak AdSense and how to
make the most out of the administrative tools that are available to you.

Part V: The Part of Tens
In this section of the book, you find quick lists to help you use AdSense
better. Check out ten (plus two) tools that you have to have if you want to
take full advantage of AdSense, ten things you should never ever ever do
with AdSense, and ten ways to improve your Web site traffic (because it’s all
about exposing your ads to more people, right?).