Copyrighted materials

This should really go without saying, but plagiarized content will ensure that
Google pulls your AdSense access. Copyright infringement is a serious crime;
one that’s more prevalent on the Internet than grains of sand on a beach.
Many people mistakenly believe that because articles and other content
on the Web are on the Web, they’re free for anyone to use. That’s not the
case, and Google is a bulldog in the copyright protection arena. The Google
crawler, which is the program that looks at your Web site to determine the
main topics, or keywords, that are relevant to the site, can determine if the
content on your page is original or if it appears in another place on the Web.
If it’s not original and you can’t prove you have permission to use it, you’ll
pay the price. So, be kind; use original content.
Take the time to read about the Digital Millennium Copyright Act and
Google’s stance on that piece of legislation. The details are on the Web at
www.google.com/adsense_dmca.html. Not only will copyright infringement
and plagiarism get you banned from AdSense, but they can also get you
thrown in jail, so use original content. You not only protect your investment
in AdSense, but your Web site will probably rank better in search results, too,
because search engines — and site visitors — love fresh, original content.
Having fresh, original content would naturally make your site more popular.