Build a Rich Site

You probably already have a Web site to which you want to add AdSense —
and that’s a good move. Honestly, any site that’s well designed can probably
benefit from AdSense. If you’re just building your site for the first time, you
can do a number of things to optimize your site so that you get the most from
your AdSense investment.
The next few sections walk you through some optimization strategies
designed to get your Web site working harder for you. I start out with some
site-building basics and then move pretty quickly into some AdSense-specific
recommendations.
Don’t think that all is lost just because your site exists already. Some of the
optimization strategies I cover can be tweaked in ways that let you transform
an already existing Web site into a site that gets more mileage from your
AdSense efforts. A great idea, I’d say.